We Build
Retention Systems
That Turn Email Into Predictable Revenue
The Email Forge designs, builds, and operates lifecycle email infrastructure for eCommerce brands that want compounding growth without relying on more ad spend.
Email is the channel. Retention is the system.
We design the full retention engine that sits behind your brand, capturing demand, increasing customer lifetime value, and turning one-time buyers into repeat customers. Everything we build is designed to scale, compound, and improve over time.
We treat email as REVENUE INFRASTRUCTURE.
Lifecycle Infrastructure
Deploying automated flows that capture revenue 24/7 without manual intervention.
Revenue Campaign Systems
Strategic high-conversion broadcasts designed to maximize demand and brand equity.
Continuous Optimization
Iterative A/B testing and data analysis to ensure your system compounds over time.
At The Email Forge
EMAIL IS THE CHANNEL. RETENTION IS THE SYSTEM.
We don’t just send campaigns or set up flows. We design the full retention engine that sits behind your brand, capturing demand, increasing customer lifetime value, and turning one-time buyers into repeat customers. Everything we build is designed to scale, compound, and improve over time.
Most brands treat email as a broadcasting tool.
WE TREAT IT AS REVENUE INFRASTRUCTURE.
Lifecycle Infrastructure
Quality products and services at a significant value to our esteemed clientele.
Revenue Campaign Systems
Research, development and diversification.
Continuous Optimization
Productive alliances with other entities in our sectors.
EMAIL IS THE CHANNEL.
RETENTION IS THE SYSTEM.
At The Email Forge, we don’t just send campaigns or set up flows. We design the full retention engine that sits behind your brand.
Email Is the Channel.
Retention Is the System.
At The Email Forge, we don’t just send campaigns or set up flows. We design the full retention engine that sits behind your brand, capturing demand, increasing customer lifetime value, and turning one-time buyers into repeat customers.
Everything we build is designed to scale, compound, and improve over time.
Most brands treat email as a broadcasting tool.
We treat it as revenue infrastructure.
Lifecycle Infrastructure
Quality products and services at a significant value to our esteemed clientele.
Revenue Campaign Systems
Research, development and diversification.
Continuous Optimization
Productive alliances with other entities in our sectors.
Build Once.
Compound Forever.
Short-term wins are easy. Sustainable revenue is not.
Our philosophy is simple.
Email should get stronger every month, not reset every campaign.
That means building clean systems, clear logic, and infrastructure that compounds instead of decays. No hacks. No over-sending. No guesswork.
Just disciplined execution backed by data, testing, and experience.
Built for Brands That
Take Retention Seriously
We work best with eCommerce brands that already have traction
and want to turn email into a real growth lever.
If you are looking for cheap newsletters or one-off campaigns, we are not the right fit.
If you want a long-term partner to design and operate your retention engine, we should talk.
Platform-Agnostic.
System-Obsessed.
We work deeply inside the tools that matter,
choosing platforms based on business needs, not preferences.
Our team operates at an advanced level across leading lifecycle marketing platforms, with a strong focus on clean data, segmentation depth, and scalability.
Platform-Agnostic.
System-Obsessed.
We work deeply inside the tools that matter, choosing platforms based on business needs, not preferences.
Our team operates at an advanced level across leading lifecycle marketing platforms, with a strong focus on clean data, segmentation depth, and scalability.
Klaviyo dashboard
We work deeply inside the tools that matter, choosing platforms based on business needs, not preferences.
Xara Shilajit
We work deeply inside the tools that matter, choosing platforms based on business needs, not preferences.
Klaviyo dashboard
We work deeply inside the tools that matter, choosing platforms based on business needs, not preferences.
Xara Shilajit
We work deeply inside the tools that matter, choosing platforms based on business needs, not preferences.
Built for Brands That
Take Retention Seriously
We work deeply inside the tools that matter, choosing platforms based on business needs, not preferences.
Our team operates at an advanced level across leading lifecycle marketing platforms, with a strong focus on clean data, segmentation depth, and scalability.
Lifecycle Infrastructure
Quality products and services at a significant value to our esteemed clientele.
Lifecycle Infrastructure
Quality products and services at a significant value to our esteemed clientele.
Lifecycle Infrastructure
Quality products and services at a significant value to our esteemed clientele.
Lifecycle Infrastructure
Quality products and services at a significant value to our esteemed clientele.
Build Once.
Compound Forever.
Short-term wins are easy. Sustainable revenue is not.
Our philosophy is simple.
Email should get stronger every month, not reset every campaign.
That means building clean systems, clear logic, and infrastructure that compounds instead of decays. No hacks. No over-sending. No guesswork.
Just disciplined execution backed by data, testing, and experience.
// our values
Ideal Client Profile (ICP)
Stage & Size
DTC brands with approximately $500K to $10M in annual revenue, poised for growth through better retention.
Geography
Primarily U.S.-based brands (with select past clients in the UK and Australia) seeking to expand their reach and customer loyalty.
Verticals
Open to all product verticals – TEF has worked with brands in apparel, jewelry, supplements, wellness, publishing (books), consumer packaged goods (CPG), and telehealth. Any consumer brand looking to harness email as a growth engine fits TEF’s profile.
Process
Delivery
Onboarding & Strategy Roadmap
Every engagement begins with an in-depth onboarding. TEF works closely with the client to understand the brand, audience, and goals. The output is a detailed strategy roadmap, a brand voice & style guide for emails, and a customized campaign planning document (often a Klaviyo Canvas or similar) outlining proposed flows and key campaign themes.
Monthly Planning & Execution
TEF operates on a monthly cycle of plan → execute → optimize. At the start of each month, a content calendar is created covering all promotional campaigns (sales, product launches, holidays) and lifecycle emails for that period. The team then executes the campaigns – handling copywriting, design, segmentation, and scheduling of emails. Throughout, TEF conducts A/B tests and monitors performance, making adjustments in real time to improve outcomes.
Ready-to-Launch Deliverables
All email content is delivered to clients ready-to-launch. This includes fully designed email mockups (typically provided via Figma or similar for visual review) and finalized copy decks. Clients receive these assets for approval, and once approved, everything is set up in the email platform for sending. The goal is a seamless handoff where the client can simply review and give the “green light”, with no heavy lifting required on their end.
Why TEF?
What makes The Email Forge stand out as an email marketing partner:
Hammad Saeed – Co-Founder
Hammad Saeed is a co-founder of The Email Forge and plays a key role in shaping the agency’s client-centric and results-driven culture. With strong expertise in email marketing and retention strategies, he works closely with brands to create innovative, performance-focused email systems. Hammad is committed to pushing creative and technical boundaries to help clients achieve measurable and sustainable results.
// testimonials
4.9 / 5.0 clients review
clients say about us
Outstanding creativity and professionalism!
Exceptional service and dedication.
