We Build
Retention Systems
That Turn Email Into Predictable Revenue
The Email Forge designs, builds, and operates lifecycle email infrastructure for eCommerce brands that want compounding growth without relying on more ad spend.
Email Is the Channel.
Retention Is the System.
At The Email Forge, we don’t just send campaigns or set up flows. We design the full retention engine that sits behind your brand, capturing demand, increasing customer lifetime value, and turning one-time buyers into repeat customers. Everything we build is designed to scale, compound, and improve over time.
Most brands treat email as a broadcasting tool.
We treat it as revenue infrastructure.
Lifecycle Infrastructure
Quality products and services at a significant value to our esteemed clientele.
Revenue Campaign Systems
Research, development and diversification.
Continuous Optimization
Productive alliances with other entities in our sectors.
Build Once.
Compound Forever.
Short-term wins are easy. Sustainable revenue is not.
Our philosophy is simple.
Email should get stronger every month, not reset every campaign.
That means building clean systems, clear logic, and infrastructure that compounds instead of decays. No hacks. No over-sending. No guesswork.
Just disciplined execution backed by data, testing, and experience.
Built for Brands That
Take Retention Seriously
We work best with eCommerce brands that already have traction and want to turn email into a real growth lever. If you are looking for cheap newsletters or one-off campaigns, we are not the right fit. If you want a long-term partner to design and operate your retention engine, we should talk.
If you are looking for cheap newsletters or one-off campaigns, we are not the right fit.
If you are looking for cheap newsletters or one-off campaigns, we are not the right fit.
If you want a long-term partner to design brand operate your
retention engine, we should talk.
Platform-Agnostic.
System-Obsessed.
We work deeply inside the tools that matter, choosing platforms based on business needs, not preferences. Our team operates at an advanced level across leading lifecycle marketing platforms, with a strong focus on clean data, segmentation depth, and scalability. Primary platforms include Klaviyo, Omnisend, and Customer.io, alongside custom integrations when required.
How We Build
Revenue Systems
Audit & Diagnosis
We start by identifying leaks, missed opportunities, and structural issues across deliverability, flows, segmentation, and campaign performance.
System Architecture
We design a clear lifecycle blueprint covering customer journeys, messaging logic, and revenue priorities.
Implementation & Launch
All systems are built directly inside your account, fully QA’d, documented, and launched live.
Optimization & Scale
Once the foundation is live, we iterate, test, and optimize to drive continuous revenue growth.
Built in Real Accounts.
Measured in Revenue.
We do not believe in vanity metrics or theoretical strategies. Everything we showcase is built inside real eCommerce accounts, measured by performance, and refined through execution. From lifecycle rebuilds to campaign systems, our work is focused on turning email into a reliable revenue channel, not just a support function.
Klaviyo dashboard
We work deeply inside the tools that matter, choosing platforms based on business needs, not preferences.
Xara Shilajit
We work deeply inside the tools that matter, choosing platforms based on business needs, not preferences.
Klaviyo dashboard
We work deeply inside the tools that matter, choosing platforms based on business needs, not preferences.
Xara Shilajit
We work deeply inside the tools that matter, choosing platforms based on business needs, not preferences.
// our values
Ideal Client Profile (ICP)
Stage & Size
DTC brands with approximately $500K to $10M in annual revenue, poised for growth through better retention.
Geography
Primarily U.S.-based brands (with select past clients in the UK and Australia) seeking to expand their reach and customer loyalty.
Verticals
Open to all product verticals – TEF has worked with brands in apparel, jewelry, supplements, wellness, publishing (books), consumer packaged goods (CPG), and telehealth. Any consumer brand looking to harness email as a growth engine fits TEF’s profile.
Why TEF?
What makes The Email Forge stand out as an email marketing partner:
Hammad Saeed – Co-Founder
Hammad Saeed is a co-founder of The Email Forge and plays a key role in shaping the agency’s client-centric and results-driven culture. With strong expertise in email marketing and retention strategies, he works closely with brands to create innovative, performance-focused email systems. Hammad is committed to pushing creative and technical boundaries to help clients achieve measurable and sustainable results.
// testimonials
4.9 / 5.0 clients review
clients say about us
Outstanding creativity and professionalism!
Exceptional service and dedication.
