
Where Data
Meets Creativity
in the Inbox.
In a world of noise, your email should be a welcome conversation. We develop bold, strategic email programs that go beyond the click
// the numbers speak
12
years experience
68
creative solutions
45
creative personnel
93
happy customers
The Email Forge
The Email Forge (TEF) is a retention-first email marketing agency dedicated to helping direct-to-consumer (DTC) brands drive growth through customer loyalty. TEF specializes exclusively in email marketing – crafting engaging campaigns and automated flows that nurture existing customers, encourage repeat purchases, and boost lifetime value. By combining creative strategy with data-driven rigor, TEF delivers measurable results and sustainable growth for the brands it partners with.
Email automation
Grow your list
Cold email software
Newsletter builder
Drip campaigns
Email deliverability
Convert subscribers
Email automation
Grow your list
Cold email software
Newsletter builder
Drip campaigns
Email deliverability
Convert subscribers
Mission & Vision
Building Loyalty, Driving Growth
This isn’t just about sending emails. Our mission and vision define our core purpose: to be the strategic partner that uses email marketing to build lasting customer value and fuel sustainable brand growth for every client we serve.
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step 1
• Mission
Drive long-term customer lifetime value (LTV) growth for DTC brands through strategic, retention-focused email marketing. Every campaign and automation is designed to deepen customer relationships and maximize ROI over time.
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step 2
• Vision
Enable sustainable, data-driven brand growth where email marketing isn’t just a channel, but a cornerstone of business success. TEF envisions every client building a loyal customer community and thriving through intelligent, value-added email communication.
Ideal Client Profile (ICP)
Stage & Size
DTC brands with approximately $500K to $10M in annual revenue, poised for growth through better retention.
Geography
Primarily U.S.-based brands (with select past clients in the UK and Australia) seeking to expand their reach and customer loyalty.
Verticals
Open to all product verticals – TEF has worked with brands in apparel, jewelry, supplements, wellness, publishing (books), consumer packaged goods (CPG), and telehealth. Any consumer brand looking to harness email as a growth engine fits TEF’s profile.
Services Offered
TEF provides a comprehensive suite of email marketing services tailored to boost customer retention and revenue:
Lifecycle Campaign
& Strategy
Developing comprehensive email marketing plans that map out the customer journey – from welcome series to re-engagement – ensuring consistent messaging that maximizes customer lifetime value.
Klaviyo Setup
& Optimization
End-to-end setup of the Klaviyo email platform, plus ongoing optimization of account settings, segments, and integrations to ensure peak performance and deliverability.
Flow
Development
Building and refining automated email flows (e.g. welcome series for new subscribers, cart abandonment reminders, post-purchase follow-ups, and win-back campaigns) to engage customers at critical moments and recapture potential lost sales.
Advanced Segmentation
& Personalization
Utilizing data-driven segmentation and dynamic content personalization so each subscriber receives relevant, timely content. Emails are targeted based on behavior, purchase history, and customer attributes to improve open and conversion rates.
Copy & Design
Execution
Crafting compelling email copy and on-brand designs under one roof. TEF produces all creative elements – from persuasive text to engaging visuals (including user-generated content highlights, social proof modules, and product feature sections) – resulting in cohesive, high-converting emails.
Deliverability
Management
Managing the technical foundations that get emails into inboxes. This includes email authentication setup (SPF, DKIM), domain warm-ups for new sending domains, regular list hygiene (removing unengaged contacts), and monitoring sender reputation to maintain high deliverability.
A/B Testing
& Analytics
Implementing a robust testing framework to continually improve results. TEF runs A/B tests on subject lines, content, send times, and more – then analyzes open rates, click-throughs, conversions, and revenue attribution. Insights from these metrics inform ongoing optimization and strategy tweaks.
Tooling & Integrations
Email Platform
Direct Mail
SMS Marketing
Process
Delivery
Onboarding & Strategy Roadmap
Every engagement begins with an in-depth onboarding. TEF works closely with the client to understand the brand, audience, and goals. The output is a detailed strategy roadmap, a brand voice & style guide for emails, and a customized campaign planning document (often a Klaviyo Canvas or similar) outlining proposed flows and key campaign themes.
Monthly Planning & Execution
TEF operates on a monthly cycle of plan → execute → optimize. At the start of each month, a content calendar is created covering all promotional campaigns (sales, product launches, holidays) and lifecycle emails for that period. The team then executes the campaigns – handling copywriting, design, segmentation, and scheduling of emails. Throughout, TEF conducts A/B tests and monitors performance, making adjustments in real time to improve outcomes.
Ready-to-Launch Deliverables
All email content is delivered to clients ready-to-launch. This includes fully designed email mockups (typically provided via Figma or similar for visual review) and finalized copy decks. Clients receive these assets for approval, and once approved, everything is set up in the email platform for sending. The goal is a seamless handoff where the client can simply review and give the “green light”, with no heavy lifting required on their end.
We are combining our love of well- designed websites with our marketing knowledge to help you thrive.
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step 1
Discovery and Research
Identify client needs and gather market insights through focused stakeholder discussions and basic market analysis.- Conduct stakeholder meetings to understand objectives.
- Perform competitive analysis and research market trends.
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step 2
Strategy Development
Craft a focused strategy that aligns client goals with market trends and brand values. Lorem ipsum dolor sit amet. Et veritatis modi qui.- Define a clear brand message and value proposition.
- Outline actionable steps to reach the target audience.
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step 3
Creative Concepting
Develop creative concepts to transform the strategy into engaging visual and narrative ideas.- Brainstorm innovative ideas and design directions.
- Create mood boards to visualize the creative direction.
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step 4
Execution and Implementation
Bring creative ideas to life with efficient execution and continuous refinement. Lorem ipsum dolor sit amet. Et veritatis modi qui similique.- Finalize design assets and launch marketing campaigns.
- Monitor performance and adjust strategies based on feedback.
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Showcasing Our Outstanding Projects
Projects
At our creative agency, we transform bold ideas into outstanding projects that captivate, inspire audiences, and redefine brand storytelling by blending innovative design with strategic insight to create experiences.
scroll to explore
At our creative agency, our team is the driving force. With innovative designers, strategic thinkers, and passionate storytellers, we craft unique experiences that inspire.
// Pricing table
best plans
BIG OR SMALL? i HAVE A PLAN
Unlock your creative potential with our flexible, transparent pricing plans designed to turn bold ideas into reality
Ignite Plan
Unlock your creative potential with our flexible, transparent pricing plans designed to turn bold ideas into reality.
Luminary Plan
Unlock your creative potential with our flexible, transparent pricing plans designed to turn bold ideas into reality.
Ignite Plan
Unlock your creative potential with our flexible, transparent pricing plans designed to turn bold ideas into reality.
Luminary Plan
Unlock your creative potential with our flexible, transparent pricing plans designed to turn bold ideas into reality.
// Featured projects that have been meticulously crafted with passion to drive results and impact.
Imagine. Create. Innovate.
features projects
Elevating Visual Narratives
We don’t follow trends—we spark them. Bold ideas lead to brave results, and we’re here to pioneer what’s next.
Telling Stories That Matter
Ideas know no limits—and neither do we. From culture to code, visuals to voice, we create without borders to deliver work that transcends expectations and…
From Concept to Impact
We turn bold ideas into real-world impact. Every frame, every message is designed to move people—and brands—forward.
The Art of Digital Storytelling
A brand is more than a logo. We breathe life into identities, shaping emotions, movements, and lasting impressions.
Bringing Brands to Life
A brand is more than a logo. We breathe life into identities, shaping emotions, movements, and lasting impressions.
Redefining Creativity
Creativity isn’t a destination—it’s a rhythm, a pulse. We blur boundaries to discover fresh perspectives and unexpected beauty.
since 1996
Welcome to DreamsLab Creative Studio – where bold ideas come to life. We fuse innovation with art to create designs that tell your story and inspire the future.
Innovate
Create
Inspire
At our studio, we do more than create unique designs – we weave inspiring stories through art. Every project is a journey of breaking boundaries, turning bold dreams into a vibrant reality. Join us as we unlock a world of limitless creativity and discover exciting new horizons.
let’s work us
We’re passionate about innovation, brilliant ideas and the execution that brings it all together in one beautiful experience.
We are combining our love of well- designed websites with our marketing knowledge to help you thrive.
-
step 1
Discovery and Research
Identify client needs and gather market insights through focused stakeholder discussions and basic market analysis.- Conduct stakeholder meetings to understand objectives.
- Perform competitive analysis and research market trends.
-
step 2
Strategy Development
Craft a focused strategy that aligns client goals with market trends and brand values. Lorem ipsum dolor sit amet. Et veritatis modi qui.- Define a clear brand message and value proposition.
- Outline actionable steps to reach the target audience.
-
step 3
Creative Concepting
Develop creative concepts to transform the strategy into engaging visual and narrative ideas.- Brainstorm innovative ideas and design directions.
- Create mood boards to visualize the creative direction.
-
step 4
Execution and Implementation
Bring creative ideas to life with efficient execution and continuous refinement. Lorem ipsum dolor sit amet. Et veritatis modi qui similique.- Finalize design assets and launch marketing campaigns.
- Monitor performance and adjust strategies based on feedback.
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