The Email Forge
The Email Forge (TEF) is a retention-first email marketing agency dedicated to helping direct-to-consumer (DTC) brands drive growth through customer loyalty. TEF specializes exclusively in email marketing – crafting engaging campaigns and automated flows that nurture existing customers, encourage repeat purchases, and boost lifetime value. By combining creative strategy with data-driven rigor, TEF delivers measurable results and sustainable growth for the brands it partners with.
The Email Forge
The Email Forge (TEF) is a retention-first email marketing agency dedicated to helping direct-to-consumer (DTC) brands drive growth through customer loyalty. TEF specializes exclusively in email marketing – crafting engaging campaigns and automated flows that nurture existing customers, encourage repeat purchases, and boost lifetime value. By combining creative strategy with data-driven rigor, TEF delivers measurable results and sustainable growth for the brands it partners with.
Email automation
Grow your list
Cold email software
Newsletter builder
Drip campaigns
Email deliverability
Convert subscribers
Email automation
Grow your list
Cold email software
Newsletter builder
Drip campaigns
Email deliverability
Convert subscribers
Mission & Vision
Building Loyalty, Driving Growth
This isn’t just about sending emails. Our mission and vision define our core purpose: to be the strategic partner that uses email marketing to build lasting customer value and fuel sustainable brand growth for every client we serve.
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step 1
• Mission
Drive long-term customer lifetime value (LTV) growth for DTC brands through strategic, retention-focused email marketing. Every campaign and automation is designed to deepen customer relationships and maximize ROI over time.
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step 2
• Vision
Enable sustainable, data-driven brand growth where email marketing isn’t just a channel, but a cornerstone of business success. TEF envisions every client building a loyal customer community and thriving through intelligent, value-added email communication.
Mission & Vision
Building Loyalty, Driving Growth
The Email Forge (TEF) is a retention-first email marketing agency dedicated to helping direct-to-consumer (DTC) brands drive growth through customer loyalty. TEF specializes exclusively in email marketing – crafting engaging campaigns and automated flows that nurture existing customers, encourage repeat purchases, and boost lifetime value. By combining creative strategy with data-driven rigor, TEF delivers measurable results and sustainable growth for the brands it partners with.
Mission
Drive long-term customer lifetime value (LTV) growth for DTC brands through strategic, retention-focused email marketing. Every campaign and automation is designed to deepen customer relationships and maximize ROI over time.
Vision
Enable sustainable, data-driven brand growth where email marketing isn’t just a channel, but a cornerstone of business success. TEF envisions every client building a loyal customer community and thriving through intelligent, value-added email communication.
Ideal Client Profile (ICP)
Stage & Size
DTC brands with approximately $600K to 10M in annual revenue, poised for growth through better retention.
Geography
Primarily U.S.-Based Brands (with select past clients in the UK and Australia) seeking to expand their reach and customer loyalty.
Verticals
Open to all products verticals – TEF has worked with brands in apparel, jewelry, supplements, wellness, publishing (books), consumer packaged goods (CGP), and telehealth. Any consumer brand looking to harness email as a growth engine fits TEF’s profile.
// our values
Ideal Client Profile (ICP)
Stage & Size
DTC brands with approximately $500K to $10M in annual revenue, poised for growth through better retention.
Geography
Primarily U.S.-based brands (with select past clients in the UK and Australia) seeking to expand their reach and customer loyalty.
Verticals
Open to all product verticals – TEF has worked with brands in apparel, jewelry, supplements, wellness, publishing (books), consumer packaged goods (CPG), and telehealth. Any consumer brand looking to harness email as a growth engine fits TEF’s profile.
Services Offered
TEF provides a comprehensive suite of email marketing services tailored to boost customer retention and revenue:
Tooling & Integrations
Results & Case Studies
(Additional case studies available on request, detailing how TEF’s email strategies have driven retention and revenue for various industries.)
Xara Shilajit
For this wellness supplement brand, TEF implemented persona-based nurture flows and a habit-building email series. By tailoring content to different customer personas and educating subscribers on product usage, the campaign deepened customer engagement and encouraged repeat orders for Xara’s flagship product (Shilajit).
TEF’s retention-focused approach has delivered impressive results for a variety of DTC brands. A couple of highlighted case studies include:
Cookies by Design
TEF worked with this gourmet gifts company to overhaul their email marketing. The team deployed smart customer segmentation and mapped out holiday-specific automated flows to maximize seasonal sales. They also refreshed the email template designs – a “visual cleanup” that gave the brand’s emails a more modern, consistent look. These changes led to more cohesive branding and improved email performance during peak festive periods.
Cookies by Design
Why TEF?
What makes The Email Forge stand out as an email marketing partner:
Hammad Saeed – Co-Founder
Hammad Saeed is a co-founder of The Email Forge and plays a key role in shaping the agency’s client-centric and results-driven culture. With strong expertise in email marketing and retention strategies, he works closely with brands to create innovative, performance-focused email systems. Hammad is committed to pushing creative and technical boundaries to help clients achieve measurable and sustainable results.
