X
Building
Maison Mahj's
Email Revenue
engine from zero
A lifecycle system designed and deployed by The Email Forge that began generating revenue within three weeks.
$10,137
Automated Flow Revenue
(under ~3 weeks)
$9.02
Revenue Per Recipient
Abandoned Cart
700 → 1,364
Subscribers in 30 Days
(+94%)
$2.617
Revenue From One Campaign
(Single Send)
Executive Overview
Maison Mahj partnered with The Email Forge to build its email lifecycle system from the ground up.
The objective was simple: create a revenue-generating infrastructure that could run autonomously and support future growth.
TEF designed, built, and deployed the full lifecycle architecture inside Klaviyo — including flows, capture infrastructure, and campaign capability.
Within the first three weeks of live performance, the system generated $10,137 in automated flow revenue.
At the same time, the subscriber base grew from 700 to 1,364 in 30 days, validating strong capture and list quality.
A single campaign send generated $2,617, confirming the health of the audience and deliverability foundation.
Brand Context
Brand
Maison Mahj
Platform
Klaviyo
Brand
Premium, collector-led product model
This engagement was a foundational build, not an optimization project.
The goal of Phase One was to launch a complete lifecycle email system capable of:
Capturing subscriber intent Converting first purchases Supporting repeat engagement Scaling with future growth
Lifecycle system deployed
TEF built a complete lifecycle stack designed to run automatically inside Klaviyo.
Welcome Series
4 emails — brand story and purchase conversion
Abandoned Cart
15 emails — highest revenue flow, $9.02 RPR
Browse Abandonment
4 emails — intent recovery $2,163 revenue in <3 weeks
Abandonment Checkout
6 emails — checkout recovery, $8.33 RPR
Post-Purchase
4 emails — repeat purchase bridge
Winback
2 emails — re-engagement layer
AUTOMATION RESULTS
(First ~3 Weeks)
$10,137
Total flow revenue
$9.02
RPR - Abandoned Cart
$8.33
RPR - Abandoned Checkout
Post-Purchase and Winback flows launched later in the reporting window. Their impact will compound as the lifecycle system matures.
Subscriber Growth
From 700 to 1,364 in 30 Days
1,364
Total Subscribers
Current email list size
672
Net New Subscribers
Added in the last 30 days
94%
Growth Rate
Versus previous period
Pop-up Performance vs. Industery Benchmarks
Total Subscribers
Klaviyo benchmarks this as Excellent
Desktop Submit Rate
Well above the 3-5% industry average
Why It Matters: Every new subscriber enters the lifecycle system automatically - increasing flow throughput and long-term revenue potential.
One Campaign. Clear Signal.
To validate list quality and engagement, TEF executed a single campaign send.
Recipients
658
Revenue
$2,617
AOV
$374
Revenue Per Recipient
$2.56
OPEN RATE
64.38%
CLICK RATE
7.53%
BOUNCE RATE
0.49%
UNSUBSCRIBE
<0.1%
The results confirm strong list health and high-intent subscriber quality.
What This Build Demonstrates
When lifecycle infrastructure is engineered correctly, email begins generating revenue before campaign operations even scale.
Key Insights:
Infrastructure first creates immediate leverage.
Strong subscriber capture compounds lifecycle revenue.
List quality matters more than list size alone.
Automation performance improves as flows mature.
For brands ready to turn email into a structured revenue system.
