Turning Email
Into a Predictable
Revenue
Engine for Ettika
We rebuilt Ettika's email lifecycle from
fragmented automations into a structured,
scalable revenue system increasing contribution,
improving deliverablity, and unlocking
predictable growth.
+40%
Email Revenue
Growth
21.64%
Revenue Contribution
from Email
$376,068
Attributed Email
Revenue
50,000+
Dormant Profiles Removed
Email envolved from a passive channel
into a primary revenue driver.
By restructuring lifecycle architecture and improving targeting
precision, email became a predictable and scalable growth engine.
Critical gaps were limiting
email performance.
Fragmented
Flow Architecture
Over 30+ flows existed with overlapping triggers, causing customer fatigue and lost revenue opportunities.
Broken
Personalization
Logic
Dynamic blocks were malfunctioning, reducing relevance and conversion efficiency.
Weak Deliverability
Infrastructure
Authentication protocols were incomplete, negatively impacting inbox placement.
Low Quality
List Structure
50,000+ dormant profiles reduced deliverability and inflated platform costs.
Unstructured
Campaign Strategy
Campaigns relied on generic discount messaging without segmentation or behavioral targeting.
Infrastructure was rebuilt for
stability and deliverability.
Authentication fixed. List cleaned. Sender reputation restored.
Flows were
rebuilt into a modular
lifecycle system.
Precise segmentation replaced
overlapping automation.
Campaigns shifted from generic promotions to precision targeting.
Behavioral segmentation and strategic
messaging improved engagement and
conversion.
Email design was elevated
to match brand positioning.
Improved hierarchy, clarity, and mobile
experience increased engagement.
Email became a
scalable revenue channel.
$376,068
Attributed Revenue
+40%
Revenue Growth
21.64%
Revenue Contribution
Flows were
rebuilt into a modular
lifecycle system.
We rebuilt Ettika's email lifecycle from
fragmented automations into a structured,
scalable revenue system increasing contribution,
improving deliverablity, and unlocking
predictable growth.
Lifecycle system deployed
TEF built a complete lifecycle stack designed to run automatically inside Klaviyo.
Welcome Series
4 emails — brand story and purchase conversion
Abandoned Cart
15 emails — highest revenue flow, $9.02 RPR
Browse Abandonment
4 emails — intent recovery $2,163 revenue in <3 weeks
Abandonment Checkout
6 emails — checkout recovery, $8.33 RPR
Post-Purchase
4 emails — repeat purchase bridge
Winback
2 emails — re-engagement layer
AUTOMATION RESULTS
(First ~3 Weeks)
$10,137
Total flow revenue
$9.02
RPR - Abandoned Cart
$8.33
RPR - Abandoned Checkout
Post-Purchase and Winback flows launched later in the reporting window. Their impact will compound as the lifecycle system matures.
Subscriber Growth
From 700 to 1,364 in 30 Days
1,364
Total Subscribers
Current email list size
672
Net New Subscribers
Added in the last 30 days
94%
Growth Rate
Versus previous period
Pop-up Performance vs. Industery Benchmarks
Total Subscribers
Klaviyo benchmarks this as Excellent
Desktop Submit Rate
Well above the 3-5% industry average
Why It Matters: Every new subscriber enters the lifecycle system automatically - increasing flow throughput and long-term revenue potential.
One Campaign. Clear Signal.
To validate list quality and engagement, TEF executed a single campaign send.
Recipients
658
Revenue
$2,617
AOV
$374
Revenue Per Recipient
$2.56
OPEN RATE
64.38%
CLICK RATE
7.53%
BOUNCE RATE
0.49%
UNSUBSCRIBE
<0.1%
The results confirm strong list health and high-intent subscriber quality.
What This Build Demonstrates
When lifecycle infrastructure is engineered correctly, email begins generating revenue before campaign operations even scale.
Key Insights:
Infrastructure first creates immediate leverage.
Strong subscriber capture compounds lifecycle revenue.
List quality matters more than list size alone.
Automation performance improves as flows mature.
For brands ready to turn email into a structured revenue system.
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