Turning Email
Into a Predictable
Revenue
Engine for Ettika
We rebuilt Ettika's email lifecycle from
fragmented automations into a structured,
scalable revenue system increasing contribution,
improving deliverablity, and unlocking
predictable growth.
+40%
Email Revenue
Growth
21.64%
Revenue Contribution
from Email
$376,068
Attributed Email
Revenue
50,000+
Dormant Profiles Removed
Email envolved from a passive channel
into a primary revenue driver.
By restructuring lifecycle architecture and improving targeting
precision, email became a predictable and scalable growth engine.
Critical gaps were limiting
email performance.
Fragmented
Flow Architecture
Over 30+ flows existed with overlapping triggers, causing customer fatigue and lost revenue opportunities.
Fragmented
Flow Architecture
Over 30+ flows existed with overlapping triggers, causing customer fatigue and lost revenue opportunities.
Fragmented
Flow Architecture
Over 30+ flows existed with overlapping triggers, causing customer fatigue and lost revenue opportunities.
Fragmented
Flow Architecture
Over 30+ flows existed with overlapping triggers, causing customer fatigue and lost revenue opportunities.
Fragmented
Flow Architecture
Over 30+ flows existed with overlapping triggers, causing customer fatigue and lost revenue opportunities.
Infrastructure was rebuilt for
stability and deliverability.
Authentication fixed. List cleaned. Sender reputation restored.
Flows were
rebuilt into a modular
lifecycle system.
Precise segmentation replaced
overlapping automation.
Email design was elevated
to match brand positioning.
Improved hierarchy, clarity, and mobile
experience increased engagement.
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