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How Leaf & Loom Tripled Their Email Revenue in 60 Days
Challenge
- Open rates stuck at 8%, well below industry average
- Cart abandonment emails recovered only 6%
- No clear automation strategy
Our Approach
- Audit & Spark: Conducted full audit of their Klaviyo account
- Forge Templates & Automations: Designed branded, mobile-first email templates
- Refine & Optimize: A/B tested subject lines and send times
- Deliver Insights & Scale: Integrated revenue tracking and provided roadmap
8% → 32%
6% → 18%
$120K

How Leaf & Loom Tripled Their Email Revenue in 60 Days
Challenge
- Open rates stuck at 8%, below industry average (~15%)
- Cart abandonment emails rarely recovered more than 6%
- No clear automation strategy, causing inconsistency and wasted resources
Our Approach
- Audit & Spark: Full Klaviyo audit. Fixed deliverability issues (missing DKIM) and cleaned up lists.
- Forge Templates & Automations: Created mobile-first branded email templates and built a dynamic Welcome Series with personalized recommendations.
- Refine & Optimize: A/B tested subject lines (“Your Perfect Cup Awaits” vs “Still Thinking About Tea?”), optimized send cadence and segments.
- Deliver Insights & Scale: Integrated revenue tracking to attribute $120K in incremental sales directly to the new program.
Key Metrics
- Open Rate8% → 32%
- Cart Recovery Rate6% → 18%
- Incremental Revenue$120K in 60 days



A repeatable, proven framework designed to turn your email channel into a self-sustaining revenue engine—no guesswork, just results.
Spark
Discover Your Biggest Email Opportunities — gain clarity on what's working, what's not, and how to scale smarter.
- List Health & Segmentation: Analyze subscriber engagement, cleanse inactive profiles, and build targeted segments.
- Workflow Assessment: Review existing automations for gaps, overlaps, or misfires.
- Campaign Analysis: Examine open rates, click rates, and revenue-per-send.
Within two weeks, you receive a prioritized roadmap highlighting quick-win tweaks and long-term strategic initiatives.
Forge
Craft Emails That Command Attention — modern designs tailored to boost brand engagement.
- Brand Cohesion: Custom color palettes, typography, and imagery aligned to your visual identity.
- Responsive Design: Templates built using modern frameworks to render perfectly across devices.
- Dynamic Elements: Incorporate personalized product recommendations, countdown timers, and UGC snippets.
You launch campaigns and flows that look and feel like your brand—resulting in a 40% uplift in click-through rates on average.
Refine
Optimize Every Send with Data — continually refine campaigns using real-world performance insights.
- Subject Line Tests: Experiment with length, personalization tokens, and emojis.
- Layout & Content Experiments: Test image-first vs. text-first modules, button copy, and preheader variations.
- Send-Time Optimization: Use historical data to schedule sends when each segment is most active.
Through continuous iteration, our clients see steady month-over-month gains—with a typical 20% lift in key metrics over three cycles.
Deliver
See Your Revenue Ignite — tie every campaign to real business outcomes with deep analytics and strategic foresight.
- Attribution Tracking: Configure UTM parameters and backend reporting to capture every dollar from email sends.
- Dashboard Setup: Provide a live dashboard showing opens, clicks, revenue, and ROI.
- Quarterly Growth Plans: Roadmap next-stage automations based on performance data.
You gain complete transparency into how email drives your business—empowering data-driven decisions and justifying further investment.









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