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Rebuilding Xara Shilajit’s
Email Engine Into a Structured
Lifecycle Revenue System
The Email Forge rebuilt Xara Shilajit’s retention infrastructure across deliverability, segmentation, flows, and campaign architecture — transforming email from a low-efficiency channel into a scalable revenue system.
0.3% → 0.88%
Click Rate
~21% → 50%+
Open Rate
+45%
Email Revenue
Growth
12.03% → 28.48%
Email
Contribution
28 → 85
Deliverability
Score
$48 → $62.6
Average Order
Value
We rebuilt Ettika's email lifecycle from
fragmented automations into a structured,
scalable revenue system increasing contribution,
improving deliverablity, and unlocking
predictable growth.
What Was Broken
Weak Deliverability: Low inbox placement limited performance.
No Segmentation: Mass sending reduced relevance.
Inconsistent Cadence: No structured calendar or rhythm.
Broken Flows: Dynamic content and journey logic issues.
Low relevance | Low reliability | No compounding system
+40%
+40%
Email Revenue
Growth
21.64%
Revenue Contribution
from Email
$376,068
Attributed Email
Revenue
50,000+
Dormant Profiles Removed
Email envolved from a passive channel
into a primary revenue driver.
By restructuring lifecycle architecture and improving targeting
precision, email became a predictable and scalable growth engine.
Critical gaps were limiting
email performance.
Fragmented
Flow Architecture
Over 30+ flows existed with overlapping triggers, causing customer fatigue and lost revenue opportunities.
Broken
Personalization
Logic
Dynamic blocks were malfunctioning, reducing relevance and conversion efficiency.
Weak Deliverability
Infrastructure
Authentication protocols were incomplete, negatively impacting inbox placement.
Low Quality
List Structure
50,000+ dormant profiles reduced deliverability and inflated platform costs.
Unstructured
Campaign Strategy
Campaigns relied on generic discount messaging without segmentation or behavioral targeting.
Infrastructure was rebuilt for
stability and deliverability.
Authentication fixed. List cleaned. Sender reputation restored.
Flows were
rebuilt into a modular
lifecycle system.
Precise segmentation replaced
overlapping automation.
Campaigns shifted from generic promotions to precision targeting.
Behavioral segmentation and strategic
messaging improved engagement and
conversion.
Email design was elevated
to match brand positioning.
Improved hierarchy, clarity, and mobile
experience increased engagement.
Email became a
scalable revenue channel.
$376,068
Attributed Revenue
+40%
Revenue Growth
21.64%
Revenue Contribution
Flows were
rebuilt into a modular
lifecycle system.
We rebuilt Ettika's email lifecycle from
fragmented automations into a structured,
scalable revenue system increasing contribution,
improving deliverablity, and unlocking
predictable growth.
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